Boutique – Erawan Bangkok

C21 Blackjack store sits in 241m2 of retail space. The young and exuberant multi-brand store required different areas for the diverse labels and identities.  The dynamic of the store was taken from the odd rhomboid plan and corner that the shop is located.  Together with the club logo, the language of the entire store was derived.  For example, the circular rotary display was conceived as the club logo in 3D